Blog

May 5th, 2015

164_BizV_CWell, you created a business page for Facebook, you patted yourself on the back, kicked up your feet and waited for the flood of new business to come in. How’d that work out for you? Probably not so well. But this doesn't mean you should give up and turn your back on social media. This is a brave new world for all online businesses so you should expect a steep learning curve. To help you along, here are some tips about how to better track your social media ROI to see what’s working and what you should drop.

Why it’s difficult to track social media ROI

The reason many business owners find it difficult to track social media ROI is because they don’t understand the purpose of the platforms from the perspective of traditional marketing. It's all too easy to expect immediate payoffs and profits, not to mention increased business. But while social media itself moves and changes fast, businesses should remember it still takes time to increase brand recognition, build relationships and enhance a company's reputation, whatever the platform. It is brand recognition that produces more sales in the long run. So don't lose heart if you are not making progress in the first couple of months. If you play the longer game, you'll enjoy more success.

So how do you measure ROI?

It comes down to tracking everything you can, including:
  • Online purchases
  • Online contact forms
  • Video views
  • E-book Downloads
  • Social interactions (this includes Facebook likes, Twitter follows and more)

To track these, you can use any or all of the three methods below.

Tagging Urls

Tagging a URL is basically adding a “tag” or more characters/words to the end of the original URL. Below are two examples of a normal URL and tagged URL:

Normal URL: www.AllstarIT.com/harddrive.html.

Tagged version of the same URL: www.AllstartIT.com/harddrive.htm?utmcampaign=BannerAdharddriveAd&utm_small=BannerAd

Adding this tag allows you to easily track which of your social media campaigns are producing the desired results. Without doing this, you run the risk of of all your social media visitors being recognized as organic, rather than ones that have come from a specific campaign or strategy you’re implementing. An excellent tool to build your unique URL is Google’s URL builder.

Google Analytics

This is the most obvious strategy for tracking your social media campaigns, and Google has long been the market leader in tracking the success of online marketing. A Google Analytics account can be set up in a matter of minutes, and then makes it easy to track your campaigns. Go to Acquisition and then check All Referrals. Here you’ll see where people are discovering your site - be it a Google organic search or social media network.

Call Tracking

Call tracking is often used to track the ROI from Facebook ad campaigns, though it can also be used on other social media platforms. This tactic allows you to measure how many phone calls you are getting from your customers on social media sites.

To do this you list a different phone number on a particular social media page than on your business website. For example, if the number listed on your business website is 763-984-6577, you instead list 763-984-6555 for the social media page you’re tracking. By seeing how many people call the number listed on the social media page, you’ll gain a better understanding of how effective that particular page or ad is. If it’s effective, you’ll know to use whatever methods are working from this page or ad in your other social media efforts.

Want more ideas on how to measure social media ROI or to get more value out of your IT investments? Get in touch today.

Published with permission from TechAdvisory.org. Source.

May 4th, 2015

BusinessContinuity_May4_CWhether you’re a small business owner or managing a medium-sized company, you must have a business continuity plan (BCP) to safeguard your business against disasters. But developing a BCP that’s capable of putting your company back on its feet fast is equally as important as having one in the first place. Let’s take a look at these crucial features of a successful business continuity plan.

Backup strategies are tested regularly

Most businesses nowadays, if not all, employ technological tools to assist in managing their everyday business operations. As a result, a massive amount of data is stored on their on-site servers. Should a disaster strike, all valuable information would be damaged or lost. Backup plans are advisable, of course, but even these are useless without regular check-ups and testing. You’ll want to verify that your backups include all of your company’s strategic data, and that they are fully functional in the event of a disaster.

All employees are involved

Your employees are the essence of your business. They help drive your business forward, and therefore each and every one of them needs to understand the essentials of your business continuity plan. Schedule a meeting with each department, outlining everyone’s role in the plan, then revise the plan again with the whole company. Make sure everyone has a part to play in order to avoid having some employees feeling left out. Be sure to also let your employees know that they are your most valuable assets, and that you’re willing to help them in any way you can during a disaster, whether it’s encouraging them to prepare an emergency plan for their families or allowing them to work remotely from home if necessary.

Identify and prioritize critical functions

What are your company’s greatest strengths? A good business continuity plan exposes your most important business functions. All inventories and resources related to those functions must be accurate and created in advance. But sometimes, determining truly critical functions can be a real challenge - and incorrect assumptions can cripple the whole BCP, so this needs to be addressed in the early stages of planning. Once you’ve identified your critical business functions, you’ll be able to continue your business operations smoothly, even if not quite normally, during a disaster.

Succession plans exist for key employees

This is one of the most often overlooked aspects in a business continuity plan. Key employees are the life and soul of a BCP, usually having the knowledge and expertise that precede the plans on paper. Are you able to execute the plan if your key employee is missing? Do a simple test without your key members. Put an alternative candidate in charge of the situation and forbid the key employee from participating and giving direct instructions. Assign alternates for each part of a BCP, and ask them to perform disaster recovery functions in place of key employees. Having two people to count on is always better than one!

Having a BCP is one thing, but having one that actually works well is something you should strive to achieve. If you’re planning to implement a business continuity plan in your company, contact us today and we can help.

Published with permission from TechAdvisory.org. Source.

May 1st, 2015

WindowsPhone_May1_CThe Windows Phone is Microsoft’s mobile version of Windows, featuring a slick user interface and many winning applications to boot. It’s ideal for those who prefer a functional smartphone at an affordable price. Since its first appearance in 2010, Microsoft has fixed several usability issues to make the Windows Phone an easier to use device than ever. So if you’re a Windows Phone user, you should look into these tips to make the most out of your device - you might be surprised by some of the things that your Windows Phone can do.

Projecting screen to other devices

You can show off your videos and photos on a much larger screen by activating the Project My Screen function located in the Settings>System menu. Your phone will automatically start searching for any nearby devices that support wireless screen projection. In addition, you can install Project My Screen on your PC and connect it to your phone using a USB cable for a portable projector.

Find My Phone

Afraid of losing and being unable to find your phone? Don’t worry - Windows Phone has a Find My Phone application that allows you to ring, lock, locate and wipe clean your phone from the official Windows Phone website. Check first in case you’ve lost your phone at home, as Find My Phone will make it ring even if the volume is off or set to vibrate mode.

Word Flow

Word Flow is a built-in application on devices with Windows Phone 8.1 installed, allowing for fast and accurate typing. Instead of typing each letter individually, you can slide your finger across the letters on the screen, and Word Flow’s intelligent system will automatically input the exact word that comprises the letters your finger came across. It will even display an emoticon relevant to the word you typed.

Data Sense

If you’re using a monthly plan for your Windows Phone, sometimes it can be difficult to keep up with your current data usage. Data Sense displays your mobile’s data usage, and allows you to set very specific data limits. If you want to save some bandwidth, you can also restrict background applications from using data and command your phone to compress images while browsing the Internet.

Storage Sense

The way Storage Sense works is very similar to Data Sense. Storage Sense gives you an overview of the applications installed on your Windows device. You can see a quick breakdown of the apps that are taking up the most space and delete any bloated apps, videos, or audio files that you no longer need. It’s a very handy tool for giving your phone a spring clean!

Volume Control

The Windows Phone has two different volume channels: volume levels for ringer and notifications, and media and app volume. You can take control of these two individual volume levels. In other words, you can listen to music or play games at a higher or lower volume than your ringer and notifications, and vice versa. To access this feature, tap the small arrow on the top right screen when you adjust your phone’s volume, and a new settings window will open for you to customize volume levels.

You’re not yet using your Windows Phone to its greatest potential if you’re missing out on these features. Want to learn how to implement the Windows Phone into your business? Contact us today and we can help.

Published with permission from TechAdvisory.org. Source.

May 1st, 2015

AppleMacOS_May01_CBetween the enhanced capabilities of the iPhone’s built-in camera, and more affordable pro-grade cameras, we are all taking more photos than we ever used to. No matter whether they’re holiday snaps or just a photo of your lunch, we may no longer store them in leather-bound albums but they still need to go somewhere. Apple users waiting on a refresh for the Mac’s iPhoto app can rejoice - an all-new Photos app is here, alongside the latest Yosemite operating system update. Here’s all you need to know.

Clean design

The new program incorporates design and user experience features that have more in common with the iOS mobile operating system on the iPhone and iPad, as part of apparent wider efforts on Apple’s part to bring the two closer together (Photos for iOS has been available since last September). This means Photos now looks like much like an iOS app - think a single screen with a primary focus on displaying images. Distracting widgets have been left by the wayside, though if you were a fan of iPhoto’s easy-access sidebar, you can quickly re-enable that. Apple is also expected to discontinue Aperture, the editing app used primarily by photography experts, and Photos now acts as a middle ground between that and the more amateur-targeted app iPhoto.

At-a-glance view

The new Photos app allows you to review your photos and videos in seven views - Years, Collections, Moments, Photos, Shared, Albums and Projects. The Years view zooms you right out to see tiny thumbnails of all the photos you took that year; it’s something of a mesmerizing mosaic collage of miniature dots of color. Similar in nature to the Events view you were used to in iPhoto, you can move around and click on individual images to bring up a larger preview. Alternatively, scroll through the images using your keyboard to view previews of every photo. Another tap on the preview brings up the full-size, high-resolution version; instant rendering means this happens in a flash.

The Moments view groups photos taken at one specific event, like your office party. This feature was also available in iPhoto but has been streamlined and smoothed out. Photos uses the time and place the photos were taken to group in the Moments view - a slight difference to the Collections view, which focuses on location, and so can amass shots taken on, say, a vacation, even if they span multiple days.

The Photos view shows you every image in your library, while Shared displays those shared or accessed on iCloud. Albums gives access to those created yourself or configured by the app. Finally, Projects is another enhanced iPhoto feature, enabling you to review photos you’ve used to produce slideshows and physical products. With the exception of wirebound books and small softcover books, which are no longer supported, you can use Photos to edit and reorder products you created in iPhoto.

Enhanced editing

Though Photos is not intended as a fully-fledged replacement for the Aperture app, the nonetheless relatively sophisticated editing capabilities of iPhoto are carried across to the new app. Between the ability to make changes to specific individual elements of a photo’s technical make-up, and smart sliders that intelligently adjust multiple elements, you can execute quality photo touch-ups whether you’re a beginner or a pro. Eight Instagram-style filters give added flexibility, too, including several vintage and black-and-white numbers - we particularly like Instant and Noir.

Pinch and zoom

Carrying on the iOS theme, Photos allows you to navigate and manipulate your photos just as though you were on your iPhone. You can pinch and zoom on your Mac’s touchpad to zoom in and out of different photos, and with a few taps you can easily switch between screens. There is even support for keystroke gestures to allow you to effortlessly browse your entire photo collection. This gives the whole experience much more glide than we had become used to with the increased sluggishness of the past-its-prime iPhoto.

Cloud power

Of course, shifting everything to the cloud is the general direction these days - and it makes particular sense with space-greedy photos and videos. Your entire library of shots is automatically added to iCloud Photo Library and so available across all your Apple devices, which now employ the same familiar and easy-to-use navigation. Edits are instantly synced between devices and, in an effort to save space, full-resolution photos and videos are stored on iCloud rather than locally.

The new Photos app sees Apple keeping pace with our ever increasing demands for speed and flexibility as amateur and professional photographers alike. To find out more about putting Photos and other Mac apps to use in your business, give us a call.

Published with permission from TechAdvisory.org. Source.

Topic Apple Mac OS
April 29th, 2015

Security_Apr29_CBusiness data is something you can’t afford to lose, since it could lead to you losing the trust of your clients, resulting in loss of revenue. And since the hackers aren’t going anywhere, it’s more important than ever to employ security measures to protect your business data. It’s true that some hackers might be so determined and skilled that no simple security methods will ever prevent them from violating your company’s data. But it’s well worth a try to implement these methods to protect your business data from most attacks.

Get rid of passwords

We are all accustomed to setting passwords to our online accounts, and the tip is always the same - set strong passwords, and change them regularly. But according to Verizon, a global communications and technology leader, a quarter of data breaches analyzed in this year’s report could’ve been stopped if the victimized company had applied more than a password in its defenses. The problem is that passwords can be used with any computer, which is why companies like Facebook and Google have replaced passwords with USB tokens. Tokens, when plugged into a company’s computer, act as a verification device and an extra layer of security.

Encrypt all data

Encryption is a great obstruction to hackers, since it scrambles and descrambles data each time someone tries to read it. Encryption also causes compatibility issues if the data is not being accessed via the company’s own network systems. While applying encryption can be costly, it is certainly well worth the money if it can protect your business data from leaking into the wrong hands.

Keep systems up-to-date

The technology world is moving at a fast pace. Hackers are always upgrading their tools to take advantage of outdated security systems, and so companies should do likewise to protect their valuable resources. Yet many companies who use software don’t install updates immediately. If the update intends to close security loopholes, delaying an update exposes you to external attacks. So install software updates as soon as they come out in order to give hackers no reason to penetrate your systems.

Back up frequently

Although you’ve implemented several security layers to your data, sometimes hackers can find their way in. This is why you need to back up data frequently, whether it’s on-site, off-site or by way of cloud backups. In the worst-case scenario if your systems do get infiltrated, you can restore lost data from those backups and quickly strengthen security.

Monitor connectivity

Many businesses have no idea how many computers they have, so it’s very hard to keep track of which computers are online. Sometimes a company’s computers and servers are online when they don’t need to be, making them a tempting target for attackers. With that in mind, it’s advisable to configure business servers properly, ensuring that only necessary machines are online and that they’re well-protected.

It’s much more expensive to fix a data breach than to prevent one. If you’re looking to check your business IT systems for potential threats, contact us today and we can help.

Published with permission from TechAdvisory.org. Source.

Topic Security
April 28th, 2015

BusinessIntelligence_Apr28_CIf you think you understand business intelligence and its importance, think again. Plenty of business owners think they have a realistic grasp on this tool that can and should inform your organization’s decisions and help you to plan for growth and development. But, in reality, many have a concept of business intelligence that is grounded in outdated practice. If it’s been a while since you gave yourself a refresher on what business intelligence really means, what it can do for your company and what you need to do to draw the most from it, then keep your eyes open for these mistruths and be prepared to show them the door.

Business intelligence should be simple

For too long now, business owners have been fed the idea by business intelligence tool providers that the means by which we understand our organization’s success should be as easy to digest as possible. That has led companies to take an overly simplified view of business intelligence. It is one that just doesn’t deliver the same depth of useful analytical detail that we need if we are going to really understand what’s behind growth (or lack of it). Nor does it allow us to genuinely develop a sense for the direction our companies need to be moving in - and how to get them there.

While simple business intelligence tools will work just fine for some organizations, the majority of us need to be demanding more complex, sophisticated tools to manipulate and generate value from the wealth of data that is at our fingertips. We are in an era where there is still value to be gained, but you have to dig a little deeper for it - and if you’re using outdated software that just isn’t up to the job, you’re going to struggle.

Big data is the be-all, end-all

We have no problem with big data - large-scale changes in industry practices, and our understanding of the ways our businesses work and grow, depend on it. But there’s a mammoth difference between using big data for the sake of it - because we’ve got into the mentality that its ability to deliver industry-wide improvements means it’s the magic cure for our organizations - and putting in place solutions that enable our front-line staff to actually use it.

After all, what’s the point in generating terabytes and terabytes of information if our outdated business intelligence tools aren’t capable of empowering non-technical staff to gain true insights into customer behavior, sales patterns and the like? Recent business intelligence sector developments mean that our companies can benefit from quality tools to visualize simple data collections, but the ability to do the same on a larger scale is still lacking. The lesson? If you’re looking to reap the rewards of large-scale data collection, equip your team with the tools that allow them to perform quality analysis.

The cloud alone is the answer

“The cloud” is the IT industry’s latest buzzword, but too often it gets touted around as an all-round solution that will solve each of our woes, without us really understanding its true purpose or how we can get the most from it. This is particularly the case in relation to business intelligence, where company owners are frequently led to believe that they can instantly enhance their business intelligence capabilities simply by moving everything upstairs to the cloud.

We’re big fans of the cloud and believe that with proper understanding and implementation it can pay real dividends. But the truth is that simply repeating your usual business intelligence routine - but doing so in the cloud - isn’t going to change much. If your business intelligence tools are too conventional and don’t offer enough flexibility, that will still be the case even if you put cloud technology over the top of them. It’s important to address the underlying issues before you contemplate a move to the cloud, so that you can truly reap the advantages of both changes.

If you’re guilty of being stuck with an outdated, or just off-center, view of business intelligence, give us a call to see how we can update you and help you to get the most out of it.

Published with permission from TechAdvisory.org. Source.

April 27th, 2015

164_Soc_CWhen it comes to social media, there are unspoken rules that must be followed in the business world. If you break them, it could damage your reputation and turn off customers. On the flip side, there are also strategies that can help you grow your network and build brand awareness. That’s why we’ve compiled a quick rundown of how to use Facebook, LinkedIn and Twitter to optimize your business’s social media efforts and help you network like a pro.

Facebook

Many people think of Facebook as a useful platform to keep in touch with family, friends and colleagues. However, in a business sense, it can be used to exchange ideas and opinions, promote your brand, and interact with customers.

A proven strategy to grow a more engaged network here is to share informative, valuable articles that will benefit your followers. Additionally, posting photos that emphasize your unique selling proposition and mission is a strategic way to personalize your brand.

There are, however, a few no-nos when it comes to Facebook. With Facebook being predominantly a place to connect with family and friends, it’s easy to fall into the trap of posting whatever comes to mind. So when you’re wondering whether or not you should post a particular comment or image, ask yourself, “Would I be okay publishing this on the front page of a newspaper?” If the answer is no, it’s best to hold off on hitting the post button. Finally, if you’re using the platform in a business sense, avoid sharing pictures of your dinner, newborn baby or anything too personal. Your customers are likely to be confused or turned off.

LinkedIn

The social network that is most obviously suited for professional purposes is LinkedIn, and it’s an exceptional platform to grow your business. To do that, it’s important to keep your company information up to date and remain active on the platform. A couple of ways to generate activity are to share or comment on articles, join professional groups and update your network with current company milestones, events you’re attending and other news about your organization.

When it comes to growing your network on LinkedIn, there’s a big debate as to whether or not to connect with every Tom, Joe, Dick and Sally who sends you an invite. There are advantages and disadvantages to both, but as far as brand awareness is concerned it makes sense to connect with more people. However, it’s a good idea to take a moment and do a quick profile check on the potential connection. Not everyone retains a professional profile and image on LinkedIn, and connecting with the wrong people could potentially hurt your reputation.

Twitter

Want to connect with people from around the world, stay on top of trends and share your ideas with professionals you respect? Twitter is the platform to do just that. Like the other two platforms mentioned above, you can also share articles and advice, and ask questions.

An element that makes Twitter especially unique is the hashtag, and you can use it to take your networking to another level. For example, if you’re attending an industry event or other networking opportunity, you can search Twitter for the associated event hashtag. This will help you discover who will be in attendance - like colleagues and professionals you’d like to meet - which gives you a great opportunity to maintain and grow your network.

Interested in finding out how else you can use social media to boost your business? Send us a message to find out more.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 23rd, 2015

164_Virt_CYou’ve probably had someone tell you before that “virtualization saves money.” But have you ever thought about what this actually means? And do you know just how virtualization does this? The truth is that, in this day and age, choosing not to virtualize can actually hurt your profits. To demonstrate this, we’ve compiled four questions you need to ask yourself about your current IT expenses to prove once and for all that virtualization is a better solution.

Studies have shown that over 70% of IT budgeting is put towards simply “keeping the lights on.” If that sounds like a lot of money, that’s because it is. You’re likely spending thousands of dollars powering your IT equipment and paying your staff to manage it. And the truth is that it just doesn’t have to be that way. Virtualization can eliminate all those costs for a smoother running solution that you’ll never have to worry about.

So if you’re ready to examine your IT budget and see for yourself, here are 4 questions you need to ask:

1. What’s the cost of your data center?

We’re talking about the whole kit and caboodle: your servers, backup power supplies, air conditioning, security devices, and the overhead costs for the space to store all of this.

2. How much do you spend on cooling your servers?

Keeping your servers cool is a fact of life. Have you ever considered how much this is costing you?

3. How much is being budgeted towards cabling and adapters?

Don’t forget about these. We’re talking about not only the physical cables and adaptors, but also the costs of maintenance.

4. How much does it cost your IT staff to manage these resources?

It takes time for your staff to manage your IT. Time is money.

How does virtualization eliminate these costs? With virtualization you can kiss the data center, servers, cables and adapters goodbye (hello new office space). Instead, we store all your equipment off-site and deliver it to you via the Internet. Your computers and network continue to function normally. The only difference is they’re out of sight and out of mind. This equals lower maintenance costs, fewer overheads, less equipment, and fewer headaches.

And let’s not forget the time it costs to manage all of your IT equipment. With virtualization, we do this for you. This frees up the time of your current IT staff, allowing them to focus on more important things - like your business’s IT strategy and market changes. Better still, you may even have the option to completely eliminate the need for in-house IT staff. How’s that for cost savings?

Ready to make the switch to virtualization? Need more of your questions answered? Let’s talk today.

Published with permission from TechAdvisory.org. Source.

April 22nd, 2015

164_Prod_CIn today’s world of ever-changing technology, information overload and endless to do lists, it can seem hard to keep up. Wouldn’t it be great if there was a way to just get more done? While there’ll likely always be tasks to accomplish and something to do, there are certainly things you can change to boost productivity. And that starts with identifying bad habits. Here are five of them you should kick now to bring your productivity to an all-time high.

Constantly checking email

This is an obvious one most people already know of, but how many of us actually follow it? The reason it’s a productivity killer is because it destroys your focus. Even worse, constantly checking email has been linked to anxiety, depression, lower performance and even decreased memory function.

To overcome this habit, designate specific times of the day to check your e-mail. For example, first thing in the morning when you wake up, after lunch, and at the end of the work day. This will prevent constant email checking from breaking up your flow while you’re on the clock.

Working long days

It’s 8pm, you’ve already worked 12 hours, but you just want to knock out one more item on your to do list. You’re exhausted, but you tell yourself to push through anyway - even if it takes another hour. How many of us have been here? If it’s more often than not, it may be a good idea to kick this habit as it’s an absolute productivity killer.

Studies have shown that working more than eight hours a day lowers productivity and raises the risk of burnout. The reasoning is simple...mental fatigue. Once you’ve worked a certain number of hours, your focus will be less sharp and your productivity will consequently drop. Which leads us to our next point...

Not getting enough sleep

Rest is essential to maximizing your productivity. And the most essential type of rest you can get is sleep. Research has shown that getting five hours of sleep or less multiple nights in a row has the same effect on you as a 0.10 blood alcohol level. Not only that, but you’ll also suffer from headaches, be mistake-prone and get distracted more easily. Basically you’ll be an unfocused mess.

Working continuously without a break

Studies have shown that you need to take breaks if you want to achieve maximum productivity. This is because a break allows you to rest your brain. Often during a break, you may even come up with new creative solutions to problems. And the best part is that when you return to work, you’ll feel revitalized with a fresh focus and ready to be challenged.

Multitasking

In this day and age, multitasking is often touted as a positive skill. And while this may be true in small bursts, spending hours juggling tasks is a surefire way of lowering productivity. The reason behind this is that switching between tasks causes a loss of focus and creativity. Think of your brain as a computer with a limited amount of RAM. Now what happens when your computer’s RAM is pushed to the max? It usually slows down and doesn’t function as well. Your brain acts in a similar way, the only difference being that you can’t buy more RAM to install in your brain - not yet, at least.

On the contrary, studies have shown that focusing on one task for a larger block of time (don’t forget to throw your break in, though) allows you to boost your productivity and get into a flow with your work. Try it out and you may find yourself accomplishing more tasks than you ever imagined possible.

Interested in learning about more ways to increase productivity? Want to find out how your technology can help? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
April 21st, 2015

BusinessIntelligence_Apr14_CEvery on-the-ball business owner knows that without business intelligence tools, it’s impossible to know where your company is doing well, where the flaws lie and which is the best path to growth and development. So it’s an exciting move for Microsoft to have recently acquired Datazen, a business intelligence and data visualization service that was launched three years ago. Microsoft’s purchase comes in the wake of its release earlier this year of the free Power BI product, and suggests Microsoft is taking the business intelligence market ever more seriously. Wherever you’re at with business intelligence, here’s what you need to know.

Datazen stands out from the business intelligence crowd in that the tool is built with mobile users in mind. The goal with the conception of Datazen, which was previously known as ComponentArt, was to create a user-friendly business intelligence product that balanced power, simplicity and a pleasant experience for the end user. The software is compatible with iOS, Android and Windows devices, and last year the firm released an update allowing offline use across all platforms.

The move means that Datazen now provides mobility to its users, allowing them to continue working with their business intelligence data wherever they are based and no matter whether they have an internet connection. Connected to the launch of offline capabilities, the same release also improved the synchronization process between the Datazen app and live data sources. This allows users to work with up to 100,000 records locally on any device, and enjoy immediate data retrieval.

In addition to Microsoft’s wider push on business intelligence tools, the company is focused on specifically doing so with the cloud and mobile in mind. This forms part of the corporation-wide priority for innovation in mobile-first, cloud-first IT solutions, identified by CEO Satya Nadella last year. Microsoft says that Datazen’s offering will complement that of Power BI and that, over time, the IT giant aims to integrate the two in order to bridge the gap between on-site and cloud-based business intelligence tools. Datazen is already optimized for Microsoft’s SQL Server Analysis Services.

According to Datazen, its current users can continue to access and use all of its products in their current form. Microsoft has also announced that SQL Server Enterprise Edition customers with at least version 2008 can now access Datazen software at no additional cost. The company claims the move will bring Datazen’s mobile data visualization and interaction possibilities to millions of business users globally.

Learn more about how to implement business intelligence to grow your company - call us today.

Published with permission from TechAdvisory.org. Source.